For Software Vendors & Service Providers

Stop Paying for Leads That Never Close.

Construction software leads from Capterra, G2, and Software Advice cost $40–$600+ each — and most never answer the phone. BuildTech Advisor sends you pre-qualified contractors who told us exactly what they need, what they can spend, and when they're ready to buy.

Stop wasting untold hours of your sales team's time chasing dead leads and dramatically lower your customer acquisition cost.

40,000+

Contractors in Our Network

Cost Per Dead Lead

Unlimited

Referrals Per Year

Early Bird — Limited Time

Vendor Partnership

Everything you need to receive pre-qualified contractor leads.

$850 USD / year

$500 USD / year

You only pay a referral fee when deals close.

Unlimited contractor referrals
Detailed assessment results with every lead
Budget, timeline & pain points included
No pay-per-lead fees — ever
No premium listing games
Listed across all matching categories

Apply to Become a Vendor Partner

Referral agreement required. Takes ~5 minutes.

BuildTech Advisor vs. Traditional Lead Platforms

See why vendors are switching from pay-per-lead to pay-per-close.

	Capterra / G2 / Software Advice	BuildTech Advisor
Cost per lead	$40 – $600+ per lead	$0 per lead
Annual cost	$5,000 – $50,000+ depending on volume	$500/year (early bird)
Pay for dead leads?	✗ Yes — you pay regardless	✓ Never. Pay only when deals close.
Lead qualification	Clicked a listing or downloaded content	Completed detailed AI assessment with budget, timeline, and pain points
Contractor intent	Browsing / researching	Actively seeking a solution and ready to talk
Premium listing bias?	✗ Pay more = appear first	✓ All vendors matched equally on fit
Referral limit	Depends on budget	Unlimited referrals per year
Industry focus	Every industry imaginable	100% construction. That's all we do.

The Real Cost of "Leads"

You don't have a lead problem. You have a waste problem.

Your sales team is spending hours chasing contacts who downloaded a whitepaper six months ago. That's not a lead — that's a name on a list. Here's what it's actually costing you.

$40–$600+

Per lead on platforms like Capterra and G2

You pay that whether the contractor answers your call or not. Whether they're a fit or not. Whether they were just browsing a "Top 10" list or actually ready to buy.

Up to $1,000

What enterprise vendors pay per lead

Companies like Procore pay up to $1,000 for a single lead on major platforms — and still get ghosted. The platform got paid. Your sales team got nothing.

70–85%

Of purchased leads never convert

Your sales team calls, emails, follows up — and the majority of those "leads" were never serious buyers. That's not a pipeline. It's a money pit.

Hours / Day

Wasted chasing dead contacts

Every hour your team spends on an unqualified lead is an hour they're not closing a real deal. The opportunity cost is killing your margins.

How It Works for Vendors

Contractors find you. Not the other way around.

Here's how we drive qualified contractors directly to your sales team — without you spending a dime on lead generation.

We Drive Contractors In

Through our network of 40,000+ contractors, targeted email campaigns, educational content, and industry partnerships — we put BuildTech Advisor in front of contractors who are actively looking for software and services.

AI Matches Them to You

Contractors complete a detailed assessment covering their trade, company size, budget, pain points, timeline, and technical requirements. Our AI analyzes their answers and matches them with up to 3 vendors who fit their specific needs.

You Get a Ready Buyer

You receive a detailed email with the contractor's full assessment results — what they need, what they can spend, when they want to buy, and whether they're ready to book a demo. Your sales team picks up the phone knowing exactly what to say.

What You Receive With Every Referral

Not just a name and email. A complete buyer profile.

Every contractor referral comes with detailed assessment data so your sales team can have the right conversation from the first call. No guessing. No qualifying. Just closing.

💰

Budget & Timeline

Know their monthly software budget (from $100/mo up to Enterprise) and exactly when they plan to make a decision — from "immediately" to 6+ months.

🏗️

Trade & Company Size

Their specific trade (HVAC, roofing, concrete, steel, etc.), number of employees who'll use the software, and what type of system they need.

🎯

Exact Pain Points

Which problems they need solved — from job costing and scheduling to RFI management and safety compliance. You know their priorities before you dial.

🔧

Technical Requirements

API needs, accounting integrations (QuickBooks, Sage, Xero, etc.), and whether they need all-in-one or specialized software.

📞

Demo Readiness

We ask contractors directly if they're ready to book demos. When they say yes, your team isn't cold-calling — they're confirming a meeting.

🤝

Implementation Needs

Their self-rated ability to implement software — from "we can handle it" to "we need a consultant." Perfect for scoping the deal before the first call.

Questions Vendors Ask

How are you driving contractors to the platform?

We have a growing network of over 40,000 contractors that we reach through targeted email campaigns, educational construction content, industry partnerships, and word-of-mouth referrals. Contractors use BuildTech Advisor because it's completely free for them and saves them days of research, demos, and sales calls. We stay in front of them with ongoing industry content so when they're ready to buy, we're the first place they go.

What does "pay only when deals close" actually mean?

Your annual vendor partnership fee of $500 gets you listed and matched with contractors — with no limit on referrals. When a contractor we refer to you actually purchases your software or service, a referral fee applies (typically 10–30% depending on the deal). If a lead doesn't close? You owe nothing beyond your annual fee. You'll never pay for a dead lead.

How is this different from Capterra, G2, or Software Advice?

Three major differences. First, you don't pay per lead — ever. Second, our matching is based on the contractor's actual needs, not on who pays the most for placement. There are no "premium listings" here. Third, we're 100% focused on construction. We're not trying to match every industry under the sun. Every contractor who comes through our system is in the trades and looking for construction-specific software or services.

How qualified are these leads really?

Every contractor completes a detailed AI-powered assessment before being matched. By the time you receive a referral, you'll know their trade, company size, budget range, specific pain points, technical requirements, implementation timeline, and whether they're ready to book a demo. These aren't people who clicked an ad — they're contractors who spent 7–10 minutes telling us exactly what they need.

What types of vendors can join?

Any company that serves the construction industry — software providers, implementation consultants, training companies, professional services firms. If contractors need what you offer, we want to connect you.

Is there a limit on how many referrals I can receive?

No. Your $500 annual partnership includes unlimited referrals. The more categories your solution covers, the more contractors you'll be matched with. There's no cap, no tiered pricing, and no extra charges for volume.

How long does it take to start receiving referrals?

Once your vendor profile is complete and your referral agreement is signed, you'll start receiving matches as contractors come through the assessment process. The more active our email campaigns and content marketing, the more contractor traffic flows through the system.